Cost, Confidence and Convenience: Survey Reveals Americans' Attitudes on the Smart Home

Cost, Confidence and Convenience: Survey Reveals Americans' Attitudes on the Smart Home


A new smart-home study recently released from Lowe’s found that while Rosie the Robot is the futuristic feature consumers would want most from “The Jetsons,” more than 70 percent of smartphone users in America just wish they could control something in their home from their mobile device without getting out of bed. Lowe’s 2014 Smart Home Survey examined Americans’ attitudes and experiences with home automation, with a particular look at the most important features and top reasons for owning smart-home products.

The data reveals that a majority of Americans are generally favorable to smart homes, with 50 percent preferring do-it-yourself solutions, and nearly two-thirds (62 percent) finding the smart home most beneficial for monitoring safety and security.

The Smart Home Survey, conducted online in July by Harris Poll on behalf of Lowe’s, polled more than 2,000 U.S. adults aged 18+ and found that 52 percent of Americans feel that having a smart home is at least somewhat important to them. When it comes to purchasing consideration, more than half (56 percent) of Americans cite either cost or fees as the most important deciding factor (31 percent say monthly fee amount and 26 percent say the cost of equipment), followed by ease of use (13 percent) and security (11 percent).

“In general, Americans feel positively toward products that will make their homes safer, more energy efficient and easier to manage. It is added evidence that the smart home and Internet of Things are here to stay,” says Kevin Meagher, Lowe’s vice president and general manager, Smart Home.

Additional key findings include:

It’s All about the Benjamins!

Safety First

Wishful Thinking in the Age of DIY

Smart Parents, Safe Kids

Source: Lowe’s

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